Research Results Selected by NBCUniversal to Provide Data Collection and Analytical Services for Sochi Olympics
Rapid data turnaround to help NBCUniversal measure and respond to viewing patterns
FITCHBURG, MA – February 18, 2014 – Research Results, a technology company specializing in providing innovative rapid-response online survey data collection solutions, has been selected by NBCUniversal to provide data collection during the Winter Olympic Games in Sochi.
Research Results President, John Zarrella, says, “After partnering for many years with NBCUniversal and their research team, we are excited to work with them on data gathering during the Sochi Olympics. We have worked closely with them to prepare the strategy and technology that will enable them to execute multiple research initiatives throughout the Games.Research Results is prepared to support NBCUniversal around the clock, processing critical information on-the-fly. To get our in-house support teams into the Olympic spirit, we’ve created individual Olympic ‘teams’ among our staff and will hold our own in-house Olympiad as the Games progress, complete with jerseys, medals and bragging rights.”
“The Olympics is a unique television event in that it amasses a large audience on television as well as on digital platforms over the course of 18 days, enabling us to get a glimpse into the future of media behaviors. As part of NBC’s Billion Dollar Olympic Lab, the entire Research Results team will be fielding a variety of studies, some pre-planned and others as topics emerge, throughout the Games to provide us with timely, Industry-relevant insights,” says Janet Gallent, SVP, Strategic Insights & Primary Research at NBCUniversal.