General Approach:

We see ourselves as panel consultants. While we do not have a panel of our own, we have extensive experience working with sample. We have a dedicated sample manager whose entire role is to work with panel companies and deliver quality sample for our clients. We are constantly seeking out new panels and vetting their capabilities, with quality being our top priority. While we do work with some of the big-name sample companies, we also find niche panels, so that we are able to complete any project with any audience. Given the volume at which we buy sample, we are able to leverage bulk discounts, that we pass along to you. We also incorporate non-panel based solutions for select B2B and niche audiences. These options include partnerships, custom list curation, and phone-to-web methods. We provide our online research experience and make sampling recommendations for hard-to-reach audiences. We’re a one-stop shop for all your sample needs. Let us take the headache out of dealing with a myriad of providers who all operate differently.

Quality Measures:

Quality starts even before sample hits your survey. For all studies, we program a custom pre-screener, that is not biasing, but simply weeds out fraudulent respondents before they even get to you. The quality measures included in the pre-screener are as follows:

  • When aggregating multiple sources, we block duplicates from entering the survey

  • We implement tools offered by several panel quality companies, which assess the quality of the IP address and block those who are deemed risky

  • We check IP addresses to ensure country of origin

  • Have a bot check through ReCapcha

Open Ends:

While in field, our QA department can read all open ends, and delete or highlight questionable responses for your review. This ensures we do not have to go back into field, looking for specific cells, once data cleaning is completed.


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