How AB InBev’s Labatt used 24-hr Research to Win in Digital – Raj Manocha of Methodify and Alyssa Rodrigo of Labatt Breweries of Canada
As described in the Be An Insights Architect handout at the Forum, AB InBev’s Labatt is one company that’s way ahead of the curve, understanding the significance of employing a ‘channel first design strategy’ in marketing. They also know the importance of ascertaining customer feedback, creating the right content for the channe3ls that best reach their audiences – existing and new. In this session, Raj and Alyssa shared how Labatt’s digital content being tested on Methodify has proven to be some of the strongest performing assets across Anheuser-Busch InBev globally.
Research Results, Inc. was the Premium Sponsor at Insights Association Southwest Chapter 2019 Educational Forum in Phoenix Arizona on August 7-8, 2019 – two full-days of education sessions.
