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Fraud vs. Bias: Why Not All Data Quality Issues Are the Same

Fraud vs. Bias: Why Not All Data Quality Issues Are the Same

by Chris Work | Sep 17, 2025 | Articles, Featured Article

Fraud is a hot topic in market research these days. Go to any conference, and it’s all the buzz. Rightfully so, but sometimes it feels that we, as an industry, aren’t really seeing the forest for the trees when it comes to fraud and data quality. In fact, lately, I’ve...

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