by Nick Shoemaker | Apr 14, 2025 | Articles, Featured Article
We’re excited to announce that Ellen Pieper, Chief Client Officer of Research Results, has been appointed as the New England chapter liaison for the North Atlantic Chapter Committee of the Insights Association! Ellen is the past president of the South Central Chapter,...
by Nick Shoemaker | Mar 28, 2025 | Articles, Featured Article
Written by Jeremy Engelin: With market research studies, nearly everyone would agree that honest responses are essential. If we can’t trust the data, we can’t trust the insights. But is honesty alone enough? When we think about the best responses, the ones that feel...