by Nick Shoemaker | Mar 4, 2025 | Articles, Featured Article
Why IR Matters More Than You Think When conducting market research, the concept of incidence rate (IR) seems simple: it’s the percentage of respondents within a specific target population who meet the criteria for participation in a study. However, understanding IR is...
by Nick Shoemaker | Jan 13, 2025 | Articles
Research Results has announced the appointment of Doran Fleming Kaye, a PSB alumnus, as Senior Director of Sample Strategy and Operations. Based in the Denver area, Fleming Kaye will work remotely to help drive the company’s sampling initiatives. Research...
by Nick Shoemaker | Oct 22, 2024 | Articles
In 2006, Fred Reichheld of Bain & Company revolutionized the business world with the introduction of the Net Promoter Score (NPS) in his book, The Ultimate Question: Driving Good Profits and True Growth. NPS quickly gained traction among Fortune 500 CEOs and...
by Nick Shoemaker | Oct 1, 2024 | Articles
It’s funny how work and life connect in the most unexpected ways. Are you familiar with the New York Times puzzle Connections? It’s a favorite of mine. In this daily puzzle, you’re given 16 words and have four chances to find four groups of four...
by Nick Shoemaker | Sep 24, 2024 | Articles
In July, I attended the Quirk’s Event at the Javits Center in New York City. Unfortunately, one of the building’s escalators was not working. The convention center had positioned an employee at the top of the escalators to encourage everyone to use it regardless. The...
by Nick Shoemaker | Aug 13, 2024 | Articles
There are currently over 700 amusement parks in the U.S. that are not owned or operated by Disney. So, without a doubt, consumers can find an amusement park alternative. Most are cheaper, and the vast majority are closer. Nonetheless, consumers continue to flock to...
