by Nick Shoemaker | Oct 22, 2024 | Articles, Featured Article
In 2006, Fred Reichheld of Bain & Company revolutionized the business world with the introduction of the Net Promoter Score (NPS) in his book, The Ultimate Question: Driving Good Profits and True Growth. NPS quickly gained traction among Fortune 500 CEOs and...
by Nick Shoemaker | Oct 1, 2024 | Articles, Featured Article
It’s funny how work and life connect in the most unexpected ways. Are you familiar with the New York Times puzzle Connections? It’s a favorite of mine. In this daily puzzle, you’re given 16 words and have four chances to find four groups of four...
by Nick Shoemaker | Sep 24, 2024 | Articles
In July, I attended the Quirk’s Event at the Javits Center in New York City. Unfortunately, one of the building’s escalators was not working. The convention center had positioned an employee at the top of the escalators to encourage everyone to use it regardless. The...
by Nick Shoemaker | Aug 13, 2024 | Articles
There are currently over 700 amusement parks in the U.S. that are not owned or operated by Disney. So, without a doubt, consumers can find an amusement park alternative. Most are cheaper, and the vast majority are closer. Nonetheless, consumers continue to flock to...
by Nick Shoemaker | Jul 9, 2024 | Articles
The Evolving MR Data Privacy Mandate and What You Need to Do About It Market researchers are currently facing a significant data privacy challenge. There are 18 states with privacy laws in place in the US, with three more trying to pass laws. Additionally, there are...
by Nick Shoemaker | Feb 20, 2024 | Articles
Incentives Matter Incentives are one of the market research costs that cause debate. “Is this expense really necessary? After all, our customers want to give us feedback.” The unequivocal answer is, “Yes, incentives matter.” For better or...
