by Nick Shoemaker | Feb 20, 2024 | Articles, Featured Article
Incentives Matter Incentives are one of the market research costs that cause debate. “Is this expense really necessary? After all, our customers want to give us feedback.” The unequivocal answer is, “Yes, incentives matter.” For better or...
by Nick Shoemaker | Jan 26, 2024 | Articles
Online sample from panels have long been the go-to methodology in marketing research, offering convenience and efficiency. However, as market researchers search for more niche audiences, the limitations of online panels become apparent. Exploring alternative methods...
by Nick Shoemaker | Nov 27, 2023 | Articles
Data visualization is important because it can help market researchers communicate clearly and engagingly, making it easier and faster for their audience to understand, retain, and act on the opportunities in the information. It is about clearly communicating what the...
by Nick Shoemaker | Sep 1, 2023 | Articles
Our Founder and President, John Zarrella, always counted (and still does) his father, Mario, his biggest hero and life influence. Mario, a second-generation American, worked in the family grocery store, Zarrella’s Market, and learned many life lessons in the...
by Nick Shoemaker | Jul 27, 2023 | Articles
Research Results is your back-office market research service and support partner. For over 35 years, Research Results has solved our clients’ needs with research expertise, high-touch communications, and efficient processes. We know that the success of every project...
by Jason Gresalfi | Jun 29, 2023 | Articles
Rapidly advancing technology, evolving socioeconomic times, uncertain geopolitical climates – the world is changing quickly. And that presents a specific challenge for insights professionals. Survey design must adapt to these forces so respondents feel comfortable,...
