On April 23, 2019, Research Results was proud to host the New England Insights Association Research Rendezvous event at our new home office in Fitchburg, MA. The main goal of the Research Rendezvous events, organized by Jane Mount of Libran Research and Consulting, is to aid researchers, vendors, and the like in discussing significant topics to gain perspective regarding the current events of market research. The event was moderated by Craig Pierce, Director of Marketing for Research Results where participants discussed a variety of different topics, but mainly focusing on the notable changes the market research industry has experienced.
Participants of the discussion, some with careers spanning 30 or more years, shared how far they recognized market research has come since first being introduced to the industry. New members also contributed, detailing how they view market research and what they are eager to still learn. Key topics included new technology opportunities that may help gain better insight and further knowledge to achieve innovative solutions in the market.
The event was an excellent way for Research Results, as well as other members of the industry, to connect and network with other professionals, as well as gain insight and share perspective on important issues in Market Research today. We appreciate everyone that came out to this event and share their experiences!