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Reflecting on IA’s Ignite Data Quality Conference: Why We Need a Human-First Approach in a Technology-Focused Industry

Reflecting on IA’s Ignite Data Quality Conference: Why We Need a Human-First Approach in a Technology-Focused Industry

by Nick Shoemaker | Jun 3, 2025 | Featured Article, Uncategorized

Market Research Industry’s Commitment to Data Quality One theme throughout the conference was the continued commitment to quality in the market research industry. It’s why we were all there, right? And let’s be honest, it’s been the year of data quality for about four...

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