by Ellen Pieper | Oct 17, 2025 | Articles, Featured Article
While traveling last week, I saw this sign. I laughed, because it perfectly illustrates the tension between intention and execution: claiming quality isn’t enough if the work itself isn’t done well. Recently, all of our managers were in town, and we spent hours...
by Ellen Pieper | Oct 7, 2025 | Articles, Featured Article
We are thrilled to share that Jocelyn Reyes has been nominated as one of the 2025 WIRe MRX Diversity Champion Award Shortlist presented by Women in Research (WIRe). This recognition honors individuals who embody respect, dignity, autonomy, and equality – values...
by Ellen Pieper | Sep 17, 2025 | Articles, Featured Article
Fraud is a hot topic in market research these days. Go to any conference, and it’s all the buzz. Rightfully so, but sometimes it feels that we, as an industry, aren’t really seeing the forest for the trees when it comes to fraud and data quality. In fact, lately, I’ve...
by Ellen Pieper | Jun 29, 2023 | Articles
Rapidly advancing technology, evolving socioeconomic times, uncertain geopolitical climates – the world is changing quickly. And that presents a specific challenge for insights professionals. Survey design must adapt to these forces so respondents feel comfortable,...
by Ellen Pieper | Apr 12, 2023 | Articles
Recently, we were heading back to LAX after a market research conference in Los Angeles. We hadn’t had a chance to eat, and while it was getting late for our flight, we decided to stop at In-and-Out Burger for dinner. To our dismay, there was a 40-car line in...
