by Nick Shoemaker | Jul 15, 2025 | Articles, Featured Article
How do you do more with less? With budget constraints, timeline pressures, and talent shortages, among other challenges, this question is all too common for teams tasked with market research. But the negative connotation isn’t always necessary, at least not when it...
by Nick Shoemaker | Jun 27, 2025 | Articles
We recently took a colleague, Alex Eggers, to his first-ever business trip—down to Washington, D.C., for IIEX. Nothing dramatic happened (thankfully), but it got us reminiscing about our own “firsts” and the unforgettable lessons they came with. Business trips,...
by Nick Shoemaker | Jun 3, 2025 | Articles
Market Research Industry’s Commitment to Data Quality One theme throughout the conference was the continued commitment to quality in the market research industry. It’s why we were all there, right? And let’s be honest, it’s been the year of data quality for about four...
by Nick Shoemaker | Apr 14, 2025 | Articles
We’re excited to announce that Ellen Pieper, Chief Client Officer of Research Results, has been appointed as the New England chapter liaison for the North Atlantic Chapter Committee of the Insights Association! Ellen is the past president of the South Central Chapter,...
by Nick Shoemaker | Mar 28, 2025 | Articles
Written by Jeremy Engelin: With market research studies, nearly everyone would agree that honest responses are essential. If we can’t trust the data, we can’t trust the insights. But is honesty alone enough? When we think about the best responses, the ones that feel...
by Nick Shoemaker | Mar 4, 2025 | Articles
Why IR Matters More Than You Think When conducting market research, the concept of incidence rate (IR) seems simple: it’s the percentage of respondents within a specific target population who meet the criteria for participation in a study. However, understanding IR is...
